By Talc Admin on
22/06/2010 3:59 PM
With the transport and logistics industry largely being dominated by email for interaction and collaboration between industry members, the uptake of social media within the industry is both slow and seemingly redundant. Why bother when email will suffice? What can social media do for Transport and Logistics?
Combining the massive 'reach' and interactivity of social media with email functionality can provide immense benefits for all in the T&L Industry.
Read More »
|
By Talc Admin on
22/06/2010 1:59 PM
What do viral websites all have in common with one another? How might you be able to achieve a viral website? Read on..
Read More »
|
By Talc Admin on
21/06/2010 1:38 PM
We’ve all experienced that person who’s talking on his cell phone in public, in a voice that’s way too loud — on the train, in a restaurant, or walking down the street, screaming into the mobile, oblivious to the effect he’s having on the crowd nearby.
We rarely experience this with a land line phone. That’s because when we talk on a land line phone, “There’s a small percentage of our voice that’s fed back to us. It’s called “sidetone,” according to former Bell Labs scientist Dr. Steve Crandall. About 18 decibels of sound (the loudness of a whisper) comes back to us to give us an indication that our voice is being heard on the other side of the connection. When we have that feedback, we are less apt to make a spectacle of ourselves.
Read More »
|
By Talc Admin on
21/06/2010 10:53 AM
It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24% of respondents said they’ve received sales leads from social media, with just 1% citing it as a factor for business growth.
Read More »
|
By Talc Admin on
21/06/2010 10:24 AM
Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. There are multiple combinations that you can use to increase your brand visibility and converse with your customers.
Read More »
|
By Talc Admin on
19/06/2010 11:42 AM
50% of all training in T&L takes place outside the formal VET system. It occurs on the job, through mentoring, coaching and via private training providers. It includes industry accreditation and personal development. It does not involve TAFE colleges. Yet Government mainly focuses its efforts on TAFE and formal training - what about the other 50%?
Read More »
|
By Talc Admin on
30/05/2010 3:34 PM
New ideas emerge from everywhere in complex systems. It's a positive aspect of human society. It also raises challenges for the way we look at things. In the world of skills and learning a new idea has emerged over the last 10 years - seeking to redefine our understanding of the way we do things. Is it real, or is it just another academic thesis?
Read More »
|
By Talc Admin on
21/05/2010 2:56 PM
The T&L Skills Council has been mandated to pick up a range of new skills initiatives in the 2010 Commonwealth Budget. Geoff Gwilym, the CEO of the Skills Council, highlights the key points.
Read More »
|
By Talc Admin on
11/05/2010 9:36 PM
The Commonwealth Budget 2010 is a milestone in integrated thinking between skills and infrastructure. For the first time, and after ten years of advocacy and research, industry has "got the message" across that skills and infrastructure are intimately linked. Now the real work can begin. Transport and Logistics stakeholders can start to take up the Government's programmes around their areas of concern - training, learning and workplace development.
Read More »
|
By Talc Admin on
4/05/2010 12:08 PM
Growth in the level and complexity of transport and logistics activity has placed a strong focus on the recognition and development of the industry’s professionals. Five prominent membership-based professional associations have responded by introducing a unified and standard approach to professional certification across Australia, under the auspices of the Transport and Logistics Certification Council.
Read More »
|